Wild Heaven Beer is proud to announce a new partnership with Atlanta’s Russell Center for Innovation & Entrepreneurship. The purpose of the partnership is to use Wild Heaven’s platform as a local craft brewer to generate funding and resources to support RCIE’s programs in an ongoing way. Wild Heaven founders Eric Johnson and Nick Purdy consider it important that their company, with a location in Atlanta’s West End in addition to their original Avondale Estates location, find a way to contribute in a meaningful and sustainable way to helping solve the issues of systemic racial injustice in Atlanta. The company was founded with the motto Serve Your Neighbor, and it is the hope of the entire Wild Heaven team to accomplish this in new ways with RCIE.
The partnership launches with the June 5th release of a new IPA called Silence Is Betrayal, honoring the still timely admonition from Dr. Martin Luther King, Jr. One hundred percent of the profits of the first edition of Silence Is Betrayal will be committed to the work of RCIE in addition to a portion of the proceeds from all subsequent production of the beer.
Silence Is Betrayal New England IPA launches on draft Friday, June 5th at Wild Heaven’s West End location with cans following a week later on June 12th.
“I look forward to using our company’s voice and resources to offer time, space and amplification to the work RCIE is doing in Atlanta. Herman J. Russell was one of the great leaders and builders of Atlanta and we are honored to do anything we can to help perpetuate that legacy,” said Nick Purdy, Wild Heaven’s President. Wild Heaven Brewmaster Eric Johnson adds “We are thankful for the chance to take what we do and help others find their pathways to success, especially those for whom unjust systems make it all the more difficult."
RCIE President & CEO Jay Bailey said "The only way forward is through collaboration. Bringing the best of Atlanta’s business community together to provide the necessary access, opportunity, exposure and resources to help companies grow and thrive.”
For more information of this and all Wild Heaven Projects, visit www.wildheavenbeer.com.